Fresh Approach Advertising Inc,  is an advertising agency serving clients in Madison and Milwaukee,Wisconsin, and throughout the United States. Ideas are king at Fresh Approach, where President and CEO Steve Coffin is a 25-year veteran of radio, newspaper, and television, winning dozens of awards for commercial writing and production.  Coffin’s work is customer-focused, emotion-driven advertising, written for the heart and targeted to create long-term business and growth for his clients. He has a business degree, and appreciates the work and advice of Roy Williams, best selling author and guru to the advertising industry.  Coffin’s writing was included in the book, Accidental Magic, compiled by Williams, and he was the first graduate of the Wizard Academy in Austin, Texas, where some of the country’s brightest advertising minds have gone to recharge and rethink old ways of doing things. Coffin has a history of working directly with businessmen and women to create effective advertising solutions, and drive sales skyward.

“We’re not scared of new ideas.  Heck, we’re scared of the old ones” says Coffin, quoting a popular avant-garde musician. “The best ads are about your customers, not about your business.  Advertising has to be relatable to your prospective customer.  The old ways of doing things are dusty and ineffective.”  He likes to challenge everything you assume about your customer, and figure out how to reach them 52 weeks a year, when your customers need to buy, not when you need to sell. “We’re excited to represent small and medium businesses, with ideas as big as the sky, and more effective than most.”

Fresh Approach works with some of the most creative people in the business, with a stable of graphic artists, writers, and producers to fit each client, and any budget.  “Our services are reasonable, and we don’t charge our clients for every little thing that we do.  We work for you, and we are at your service.  You’ll find our rates better than most, and our creativity second to none” said Coffin.  “We want to bring great creativity to every level of business, so that today’s business can afford to have an agency do their work, and give each business a fresh approach.  Can you afford us?  Yes.  Can you afford not to put every effort into your marketing and advertising?  No.”  Call Steve at 608-345-4738 today.